by Rifaat Hamid Ghani
TV started out in Pakistan as a government monopoly dressed up as a semi-autonomous corporation. There was every reason for PTV to be a disaster, yet it was an enviable success.
President Field Marshal Ayub loved it for its power as a propaganda tool that dispensed with literacy requirements and had more magnetism than the radio. Aslam Azhar, PTV’s defining and trail-blazing station-manager, loved it for what it could do to educate and inform. That was the idealist in him. The actor in him loved it because it was a creative medium. The PTV he nurtured with a board of imaginative mandarins to back him, had an egalitarian working environment and it changed norms and mores.
All within the parameters of the Ministry of Information’s most stringent rules the new medium empowered women, dignified the artiste, and changed social conventions. PTV gave the artistes and creators of drama, music, dance, a place to go and be and earn. It gave the entertainment industry a respectability which assured parents their young could participate despite the amazingly irregular working hours and rather low grade recognition granted the programme producer, bureaucratically speaking. Of course the outreach of PTV’s state propaganda was soul-deadening – but even so programmes like Alif Noon redeemed much. And in terms of professionalism and entertainment value the quality of PTV programming and production and technical transmission dominated the region and was an exemplar.
Cut to now. Continue reading “TV then and now”